Customer Marketing Senior Manager

The Customer Marketing Senior Manager will lead the design and execution of customer marketing strategies across the customer lifecycle—from onboarding and adoption to advocacy and expansion. You'll build and scale customer advocacy programs including case studies, testimonials, speaker bureaus, and peer reviews. Partner with Customer Success, Sales, and Product teams to identify opportunities to deepen engagement and deliver personalized, account-based campaigns. Managing customer communications including product update emails, newsletters, and educational content will enhance engagement and usage. Furthermore, you will contribute to customer-facing events such as webinars, virtual roundtables, and customer advisory boards. Using insights from NPS, surveys, and product usage will shape messaging and drive personalized campaigns that resonate with specific customer segments. You will collaborate with global stakeholders to align messaging, tools, and content with company-wide goals and regional market needs. Measuring the impact of customer marketing initiatives using key performance indicators like engagement, retention, reference activity, and pipeline influence is a must. You will provide on-site leadership and day-to-day support to other Marketing staff.