Lead ML Engineer, Ad Performance

Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at a global scale. Develop and scale advertising algorithms to optimize engagement and revenue, applying cutting-edge ML approaches like reinforcement learning and deep learning for ranking. Build scalable infrastructure to support real-time ad decisioning across millions of requests per day and conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs. Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery and integrate emerging technologies into our ML stack.