Lead the development and execution of Poppy & Peonies’ affiliate marketing strategy.
Identify, recruit, and onboard high-performing creators, affiliates and UGC partners.
Build and manage long-term relationships with creators, influencers, and affiliate partners.
Poppy & Peonies is a brand that believes style and function should always go hand-in-hand, creating practical pieces that make life a little easier. They started in 2015 and have since appeared on Dragons’ Den, expanding into new product categories and collaborating with exciting influencers and brands.
Own the end-to-end commercial strategy across Retail and DTC/E-Commerce, with full P&L accountability.
Build and deepen strategic relationships with key retail partners and buyers, establishing Bobbie as a preferred partner.
Develop and execute data-driven customer acquisition and retention strategies that improve CAC, LTV, and overall channel economics.
Bobbie is creating a parenting culture of confidence, not comparison, starting with how we choose to feed our babies. They craft European style infant formula with purposefully sourced, organic ingredients, delivering it directly to parents' doorsteps. The Bobbie team is composed of mom scientists, nutritionists, pediatricians, and lactation consultants.
Own and drive the strategic direction of Rithum’s most critical partnerships.
Translate partner relationships into measurable revenue growth and expanded market reach.
Build executive-level relationships that shape how Rithum goes to market and delivers innovation.
Rithum is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV.