Build out and lead Kraken’s global KOL marketing strategy and execution, including managing a BD team focused regionally. Scale our process to source, contract, and manage dozens of KOLs on every continent. Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms. Attract top KOLs across a variety of categories and develop KOL content and creative strategies directly with KOLs.