Set up our marketing automation software (RCFX) on clients websites, consult with internal team to deploy Google Analytics/Google Tag Manager (GTM) on client websites. This role also includes auditing and making implementation changes to Analytics and Tag Management accounts and interpreting data to make recommendations. The Content Integration Specialist role is NOT a client-facing position.

Develop, execute, and scale ROI-positive PPC campaigns across Google Ads, Microsoft Ads, native networks, and crypto-specific ad platforms. Own acquisition strategies for key markets, tailoring campaigns to high-LTV users in the crypto/gambling space. Constantly A/B test creatives, landing pages, and audience targeting to drive down CPA and boost ROAS. Manage ad budgets across regions, ensuring maximum efficiency while respecting geo-specific gambling regulations.