Plan, launch, and optimize app install campaigns across UA networks and app DSPs like AppLovin, Unity Ads, ironSource, Moloco, and Liftoff.
Own channel plans, budgets, and testing roadmaps; report progress against shared mobile KPIs.
Use cohort, LTV, retention, and ROAS analysis to scale spend, shift budgets, or pull the plug.
Medialicious is a global growth marketing partner powering the expansion of fast-growing social gaming brands, headquartered in Gibraltar. We're a small, fast team that values ownership, direct communication, and a strict no-arsehole policy.
Own the user acquisition process end-to-end, including campaign launches, optimization, and analytics.
Develop creative ideas and marketing hypotheses to drive performance-driven growth.
Conduct audience research and lead brainstorming sessions to scale acquisition strategies.
Gismart is a value-driven mobile app developer with a strong presence in Health & Wellness, Utilities, and Music app markets, achieving over 1 billion downloads worldwide. Headquartered in London, the company employs over 350 diverse professionals across Europe and beyond.
Lead user acquisition for a free-to-play mobile poker app, managing budgets across major paid channels like Meta, Google, TikTok, and Apple Ads.
Optimize campaigns against CPI and D7/D30/D90 ROAS targets, using data to drive bidding, targeting, and cohort quality decisions.
Partner with creative, product, and BI teams to scale creative testing, expand channels, and improve overall acquisition performance.
This company operates in the online gaming industry, developing a newly launched free-to-play mobile poker app. It has a lean, fast-moving marketing team and a collaborative, inclusive culture, offering fully remote work.