Develop, execute, and scale ROI-positive PPC campaigns across Google Ads, Microsoft Ads, native networks, and crypto-specific ad platforms. Own acquisition strategies for key markets, tailoring campaigns to high-LTV users in the crypto/gambling space. Constantly A/B test creatives, landing pages, and audience targeting to drive down CPA and boost ROAS. Manage ad budgets across regions, ensuring maximum efficiency while respecting geo-specific gambling regulations.