Play a crucial role in the strategy, execution, and performance of OpenPhone's campaigns. You’ll partner closely with the Customer Success, Design, Content, and Product Marketing teams to bring campaigns to life and optimize performance. As OpenPhone’s first full-time person in this role, you'll ensure that the tens of millions of messages deliver personal, relevant experiences to each audience.
The Senior Demand Generation Manager will own and optimize the buyer journey across Fieldguide’s key practice areas. This role will lead the planning and execution of lifecycle campaigns—including email, social, webinars, and third-party sponsorships—with the goal of educating, engaging, and converting our target audience throughout the funnel. You’ll be the connective tissue between Content, Product Marketing, ABM, and Field Marketing.
Own the strategy and execution of customer marketing initiatives, focusing on optimizing the customer journey from acquisition through retention. Play a pivotal role in enhancing new customer conversion, driving customer adoption, reducing churn, and increasing customer lifetime value within our customer funnel. Deliver personalized and impactful experiences that drive business growth.
Responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy for GitLab's self-service users. This role partners closely with SMB Sales, Product Growth, Marketing Ops, and Data teams to create impactful communications that engage users and guide them through the buyer lifecycle. You will leverage data-driven insights to develop personalized journeys that increase conversion rates, drive product adoption, and accelerate revenue growth.
This position will play an important role in driving growth and enhancing engagement within our existing customer base of global accounts. You’ll execute strategic programs that engage key customer stakeholders, use a multi-channel approach to move them down the funnel, and assess campaigns on a rolling basis to optimize tactics. With responsibilities directly tied to revenue, the person in this position will have an immediate and lasting impact on the company’s pipeline generation and results
Own end-to-end go-to-market planning and campaign execution across key offerings. Develop and lead marketing programs that engage with prospects to drive opportunities and revenue. Collaborate closely with other marketing teams to improve content performance and conversion through data-driven insights. Partner with events, content, paid media, and social media teams to execute integrated campaigns across channels.
As the Senior Manager, Demand Generation, you’ll be responsible for owning and scaling awareness, acquisition, and conversion efforts. This includes managing paid media strategy (search, display, social, and retargeting), overseeing lead nurturing programs, and aligning closely with Sales and Product Marketing to ensure campaigns are targeting the right audience, with the right message, at the right time.