This is a hands-on role focused on driving pipeline and revenue through intelligent email marketing and full-funnel lifecycle programs. The ideal candidate will bring a modern, AI-powered approach to both email and lifecycle marketing, with a strong understanding of CRO and a performance-driven mindset.
As our product offerings continue to expand, we are adding to our demand generation efforts. You will be responsible for paid and organic search, AI search, data-driven campaign orchestration, growth experimentation, web conversion rate optimization, website maintenance, as well as support for account-based marketing. This role comes with an opportunity to work with a world-class team and make a significant impact in Anchorage Digital’s growth.
Be a data-driven marketer with experience in Customer Marketing, Lifecycle Marketing, or Product Marketing within a SaaS environment. Improve onboarding, drive feature adoption, and support customer expansion and education efforts. Excel at using data to inform decisions, measure impact, and optimize performance, ultimately contributing to stronger customer outcomes and retention.
This role involves leading the full post-sale customer journey, from onboarding to advocacy. You will design and optimize programs to improve value realization, promote retention, and increase usage of tools. A core component will be interpreting customer product analytics to segment journeys and tailor lifecycle strategies. The role also includes spearheading Executive Advisory Boards and Product Feedback Councils.
As Head of Marketing, you will own the pipeline and lead all marketing efforts to take Polar to our next ARR Milestones. This is a high-impact, high-ownership role reporting directly to our CEO. You’ll be joining a 32-person team with a great product and huge organic momentum, and we need your expertise to unlock scalable acquisition and drive our Account-Based Marketing (ABM) strategy.