Evaluate and qualify potential leads based on predefined criteria to ensure they align with the company's target market. Optimize the sales pipeline by identifying high-quality leads and proactively converting Demo Not Booked (DNB) leads into scheduled demos by ensuring high-value leads don’t drop off the funnel.

The Lead Generation Specialist will take ownership of affiliate lead acquisition, campaign performance optimization, and vendor management. This role is responsible for analyzing performance data, making strategic recommendations, and driving improvements in lead quality and conversion rates. The ideal candidate is a proactive problem solver with experience in affiliate marketing and lead management platforms.

The Leads Researcher will search for leads using Google, LinkedIn, social networks, and other sources. They will work with Google Sheets, social networks, and multiple specialized tools while exploring new products and industries and keeping up with set deadlines.