The Senior Product Marketing Manager will develop and execute product marketing initiatives to communicate Equip’s product value propositions, outcomes, and differentiators across a range of target audiences, specifically healthcare providers, payers, and patients/families, working cross-functionally with Commercial, Clinical, and Product teams to create cohesive Go-To-Market strategies.

This role involves managing product launches, conducting market research, creating tailored marketing materials, and collaborating with cross-functional teams to support local sales efforts while ensuring compliance with regulatory standards. The role requires someone with a strong understanding of local healthcare systems and market dynamics and will report regularly on launch progress, competitive analysis, market trends, and opportunities for growth.