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See allResponsibilities:
- Define and instrument the core 'aha' moment to shorten time-to-first value and improve activation.
- Identify friction points in onboarding and core workflows, running structured experiments to address them.
- Analyze user cohorts and behavioral segments to diagnose churn and improve retention curves.
Ownership Areas:
- Own key growth domains including activation rate, retention curves, and in-product invite loops.
- Model customer lifetime value and help set customer acquisition cost guardrails.
- Build a scalable growth engine and roadmap based on data-driven constraints.
Team & Collaboration:
- Work directly with Design and Engineering teams to ship product improvements weekly.
- Influence and champion product decisions, setting processes from the ground up as the first growth hire.
- Grow into building a team as the company scales, focusing on scalable, product-led growth.
Butter
Butter is a company building creative software tools, focused on redefining what creative software can be for brands, creators, and agencies. It is a small, profitable, and recently funded team with a remote-first, distributed culture that values shipping quickly and learning from top-tier mentors.