Senior Product Manager, Growth

What You Will Do:

• Own the upper-funnel global DTC experience across homepage, category pages, and campaigns.
• Define and execute a product roadmap that balances customer experience with conversion, AOV, and revenue impact.
• Ideate and lead user-centric innovation, including AI-powered and personalized experiences.

Partnership and Execution:

• Partner with Design, Engineering, and Marketing to deliver initiatives on time and within budget.
• Create crisp PRDs, experiment briefs, and decision documents clarifying problems, requirements, and success metrics.
• Help cultivate a culture of excellence, experimentation, and data-driven decision making across the DTC organization.

Global Mindset:

• Collaborate with cross-functional teams to localize and transcreate experiences across key markets.
• Build scalable frameworks for localization, campaign launches, and content updates.
• Think and execute globally to tailor the DTC experience for individual markets.

Experimentation and Optimization:

• Drive a rigorous experimentation program and translate lessons into roadmap priorities.
• Develop and test hypotheses rooted in data to maintain a high-velocity A/B testing pipeline.
• Be the cross-functional driver for growth initiatives, ensuring end-to-end delivery.