Senior Director, edX Brand & Content
Benefits
Unlimited PTO
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Brand Positioning & Messaging:
- Define clear, differentiated positioning for edX vs competitors
- Translate into consistent messaging across site, lifecycle, and partner experiences
- Build scalable frameworks to maintain consistency across partners and programs
Content Strategy:
- Own the end-to-end content strategy across SEO, social, and lifecycle
- Align content to measurable outcomes: traffic, conversion, revenue
- Leverage AI tools to enhance the creative process, increase output, and accelerate testing
AI & Search Visibility:
- Define the content and authority strategy required to win in AI-driven discovery in partnership with the SEO team
- Builds authoritative narratives that drive digital reputation and sentiment to ensure that edX is visible, trusted, and cited across search and AI surfaces
2U
2U partners with top universities and companies to develop and deliver education programs. Through edX, their global learning platform, they offer online programs to millions of learners worldwide, transforming how institutions deliver workforce-aligned online education.