Plan, coordinate, and execute campaigns across web, lifecycle, email, paid media, and creative channels.
Manage campaign calendars, milestones, dependencies, approvals, and launch timelines.
Translate channel strategies into actionable execution plans with success metrics.

Conversion Rate Optimization:

Develop and manage an A/B testing roadmap focused on CRO and experiment design.
Design experiments across landing pages, forms, email campaigns, and creative assets.
Analyze outcomes and translate findings into actionable recommendations.

Lifecycle Marketing:

Develop lifecycle initiatives to increase adoption, engagement, retention, and monetization.
Create audience segments, personalized journeys, and automated triggers.
Analyze performance and implement improvements to increase conversion and customer value.

AI and Marketing Automation:

Utilize generative AI and automation to improve campaign planning and reporting.
Develop reusable AI prompts, templates, and workflows.
Identify opportunities to automate repetitive marketing processes.