Demand Gen Lead

Strategy and Ownership:

• Set demand gen strategy, channel mix, and quarterly plans to hit pipeline and revenue targets.
• Own the pipeline number and martech stack, partnering with sales, product marketing, and events.

Performance Marketing:

• Own strategy, execution, and budget across Google, LinkedIn, Meta, and other paid channels.
• Run a steady cadence of creative, audience, and offer experiments, scaling what works.

Web, CRO, and Search:

• Own website conversion with landing pages, A/B tests, and visit-to-demo path improvements.
• Grow organic discovery through SEO, AEO, and GEO across traditional search and LLMs.

AI-First Execution:

• Create AI agents and workflows for account research, outbound, campaign production, and reporting.
• Produce and distribute campaign assets yourself with AI, repurposing content across channels.