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About the Role:
- Be the expert on the brands and cannabis category, sharing knowledge with others.
- Support go-to-market process for new products to drive demand.
- Manage the MA Brand Field team to grow key retailers.
Key Responsibilities:
- Build relationships with key accounts and become a trusted resource.
- Plan merchandising, menu placement, and visibility strategies.
- Execute in-store activations and consumer events.
Qualifications:
- 5-7 years of marketing experience; bachelor's degree preferred.
- Strong presentation and interpersonal communication skills.
- Local travel 50% including nights and weekends.
Cresco Labs
Cresco Labs is a leading public, vertically integrated multistate cannabis operator with a portfolio of in-house brands. The company has dozens of locations nationwide and a culture focused on normalizing cannabis through passionate employees and community support.