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Performance Marketing Manager (Paid User Acquisition) – Consumer AI (Remote EU) - EarlyStage Startup (Seed - Series A) Track - SimpleStudy (Consumers, EdTech / AI / Education Tech) - Description based on job post: This Performance Marketing Manager role leads paid user acquisition for SimpleStudy, a consumer AI platform for students. The ideal candidate has 4+ years experience in performance marketing for consumer/mobile apps, focusing on Meta Ads, Google Ads/UAC, TikTok Ads, and Apple Search Ads, with ownership of CAC, ROAS, and LTV metrics. They work across multiple international markets (UK, Ireland, Brazil, South Africa, Australia) and are comfortable with analytical tools like Mixpanel or Customer.io. The role is remote within Europe (preference Western/continental Europe). Not the multiple job post scenario - assuming single job. Let's proceed to extract as JSON. Input: JSON extraction, first job. It is clear one job: Performance Marketing Manager or similar. Title: based on description, likely
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Key Responsibilities:
- Own paid user acquisition on Meta end to end, including account structure, targeting, bidding, and daily optimization.
- Open and scale the next channels as Meta matures: Google (Search, PMax, YouTube, App) and TikTok.
- Build what isn't there yet: tracking, attribution, naming conventions, dashboards, and reporting.
Requirements:
- 4+ years in user acquisition or performance marketing for a consumer subscription product.
- Deep, hands-on Meta expertise with meaningful spend and account structure built yourself.
- Fluency in subscription economics: free-to-paid conversion, renewal, churn, ARPPU, LTV:CAC, and cohort payback.
What We Offer:
- A full-time contractor engagement, fully remote, with compensation that matches the seniority and ownership.
- Real ownership of the acquisition budget and the targets attached to it.
- The chance to define what performance marketing looks like at Recraft.
Recraft
Recraft is an AI tool for professional designers, illustrators, and marketers, setting a new standard for excellence in image generation. Over 3 million users across 190+ countries have produced hundreds of millions of images using Recraft, and we're just getting started.