Sales Reporting Specialist

The Sales Reporting Specialist is responsible for developing and maintaining a globally consistent portfolio of reports and dashboards that equip revenue leaders—from front-line managers to the executive team—with actionable insights. This role plays a critical part in enhancing sales performance through data visibility, forecast accuracy, and continuous improvement in reporting infrastructure. Using Salesforce, Google Sheets, and other core tools, this leader ensures the availability of trusted, timely data on prospects, customers, sales activities, and GTM performance across the revenue lifecycle. Major Responsibilities: Build and maintain a standardized library of reports and dashboards that support operational and strategic decision-making across all levels of sales leadership. Align reporting deliverables to management cadences including 1:1 coaching, pipeline reviews, team standups, QBRs, and executive-level reviews. Develop and refine the forecasting process by integrating system data with qualitative inputs from sales leaders. Track and report on performance against strategic priorities (e.g., new hire ramp, product launch impact, acquisition results). Support sales incentives by providing data for recognition campaigns and contests. Respond to ad hoc data requests and integrate recurring needs into standard dashboards where applicable. Own and maintain a comprehensive metrics and data definitions dictionary to ensure clarity and consistency across all reports, modifying as necessary to maintain alignment and automated calculation from enterprise systems (i.e., SFDC, Captivate, etc.) Proactively identify and address data quality issues in Salesforce and other systems (e.g., missing next steps, incorrect close dates). Collaborate with Sales Technology and RevOps teams to automate data capture and reduce reliance on manual processes. Implement QA processes and surface data integrity metrics within the reporting suite.