Associate Manager, Growth Marketing

Campaign Management:

• Execute day-to-day Paid Social and Display campaigns including builds, audience testing, and creative rotations.
• Support paid social and affiliate programs by monitoring spend, uploading promotions, and launching tests on emerging platforms.
• Create target audiences to expand reach and monitor daily performance to scale or adjust spend.

Content and Landing Page Strategy:

• Assist in creative briefing to align content with brand storylines and customer trends, analyzing performance to inform testing roadmap.
• Ensure traffic goes to appropriate landing pages based on creative, and collaborate with organic social and influencer teams for best practices.
• Partner with influencer and ambassador teams to brief creator-led content for paid social channels.

Reporting and Analytics:

• Evaluate campaign success using last-click data, incrementality measures, and engagement data, sharing insights in weekly meetings.
• Proactively identify opportunities to increase efficiency and drive growth based on data analysis.