Job Description
This role is responsible for owning and driving the competitive enablement program, partnering closely with Competitive Intelligence and Product Marketing to deliver strategies and tools for field teams. The Program Manager will create and deliver high-impact competitive content such as battlecards, win stories, and objection-handling guides.
Translating Zscaler product differentiators into clear, value-driven messaging, talk tracks, and discovery questions for sales teams is a key part of the job. Facilitating interactive enablement sessions and workshops like “How to Win Against Competitor X,” focusing on competitive positioning and value selling, is required.
The role also involves analyzing win/loss data to uncover actionable insights that empower field teams to confidently out-message competitors.
About Zscaler
Zscaler accelerates digital transformation so our customers can be more agile, efficient, resilient, and secure.