New Product Marketing Manager

The Product Marketing Manager role within the Digital Product Team will drive adoption of digital product features and lead go-to-market efforts for new digital experiences across Wild Alaskan’s web and mobile applications. This role is a connector that bridges digital product, marketing, brand, creative, member experience, supply chain, operations, data science and analytics, and finance — ensuring that features are launched clearly, adopted effectively, and leveraged throughout the member’s journey. Partner with marketing operations and creative to lead the go-to-market strategy for new features and digital experiences. As the channel point-person, support campaign implementation across digital properties to better serve cross-functional marketing integration. Translate insights from data, member feedback and research to help inform the prioritization process and position digital experiences. Collaborate closely with product managers throughout the entire product development cycle from insight to launch to iteration in order to drive feature adoption. Serve as the marketing point-person for how features are used and promoted on the site, app, and third-party tools that serve as extensions of the native experience. The ideal candidate will be a self-starter with strong analytical and communication skills, comfortable in a fast-paced environment, and passionate about Wild Alaskan’s mission.