Senior Director, Performance Marketing

Paid Acquisition:

• Own and scale the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate
• Define and execute the paid marketing roadmap with clear goals, KPIs, testing frameworks, and ROI accountability
• Identify new channels, platforms, and tactics to unlock scalable and efficient growth for the business

Organic & Lifecycle:

• Own organic growth channels, including SEO, content distribution, and social strategies and investment decisions
• Own lifecycle channels across patient and provider, launching and testing across the full customer journey, ensuring that the right message is delivered at the right time
• Partner with Product and Engineering to build surfaces that drive conversion and quality, not just spend

Martech & Measurement:

• Build and evolve the infrastructure to measure campaign effectiveness; owning attribution, incrementality, MMM, and reporting
• Lead channel plumbing, experimentation frameworks, and martech build-vs-buy decisions in partnership with Engineering, Data, and Finance
• Establish measurement frameworks that operate within healthcare privacy constraints