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What You'll Do:
- Own the strategy, operating model, and roadmap for Lime's city-facing narrative capability.
- Manage a six-person team that spans policy analysis, content and narrative development, and design.
- Contribute to achieving Lime’s business growth objectives by delivering content, materials, and insights that power RFP and regulatory wins.
Build city intelligence and content infrastructure:
- Partner with the Proposals team to evolve tracking and data-driven insights of what cities are asking.
- Track emerging regulatory themes, competitive positioning shifts, and recurring city concerns.
- Evolve our content library systems, including leveraging integrated AI tooling.
Own Lime's city-facing narrative:
- Manage and evolve the city-facing content library: narrative modules, one-pagers, talking points, proposal language, campaign materials, and issue-specific positioning.
- Define geography- and language-specific strategies for how Lime speaks to our regulators, partners, and city-decision makers.
- Monitor and interpret regulatory, competitive, and market trends to proactively develop and improve visually compelling and data-driven narratives.
Lime
Lime is a global leader in micromobility with a mission to build a future where transportation is shared, affordable and carbon-free. A Time Magazine 100 Most Influential Company, Lime has powered more than one billion rides in close to 30 countries across five continents.