Director, Growth Marketing
Benefits
Unlimited PTO
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Role:
- Greenlight seeks a Director, Growth Marketing to own strategy and execution for launching new products in family safety.
- You will lead go-to-market efforts and be responsible for financial metrics like revenue, pricing, and payback.
What You'll Do:
- Lead end-to-end GTM strategy, define target segments, build launch plans, and partner with cross-functional teams.
- Build scalable frameworks for launching new products and translate product capabilities into customer value.
- Own channel and CRO strategy, analyze performance, and identify growth levers.
What You Bring:
- 10+ years in performance marketing and growth strategy, scaling D2C or consumer tech brands.
- Strong data-driven decision-making, stakeholder management, and technical proficiency.
- Experience leading complex product launches and scaling from 0 to significant ARR.
Perks:
- Medical, dental, vision, HSA match, 401k, unlimited PTO, paid parental leave.
- Professional development stipends, mental health resources, fertility healthcare.
- Flexible work-from-home, stocked kitchen, and employee resource groups.
Greenlight
Greenlight is a family technology company that provides financial tools, safety features, and family management solutions to help families raise financially smart kids. With over 6.5 million family members, Greenlight fosters a collaborative culture focused on making family life easier and brighter.