Senior Director, Growth Marketing

About this role:

• Boulder Care is looking for a Senior Director of Growth Marketing to build and own our digital growth engine.
• You'll lead a nimble team and manage agency partners, owning the number and executing on efficient, durable digital member growth.
• Your mandate is to build new, not just optimize what exists.

Key Responsibilities:

• Own the performance marketing engine across all acquisition channels.
• Drive peer-to-peer scale and build a broad digital channel portfolio.
• Scale 0-1 growth in new markets and lead a team and agencies.

What you bring:

• 10+ years in growth or performance marketing with meaningful experience owning acquisition budgets and managing teams.
• Demonstrated ownership of a full performance marketing mix and fluency with emerging AEO landscape.
• A track record of scaling acquisition efficiently and experience standing up new channels.