Sr. Director, Performance Marketing

About the Role:

• This is a high-impact leadership opportunity to drive customer acquisition, revenue growth, and marketing efficiency for a large-scale digital business.
• You will own the strategy, execution, and optimization of paid growth channels while improving customer lifetime value and acquisition economics.
• The role requires a balance of strategic vision, commercial ownership, and deep digital marketing expertise to scale subscription-based growth.

Accountabilities:

• Define and execute the performance marketing strategy aligned with business growth objectives and customer acquisition goals.
• Drive profitable growth by managing key acquisition metrics including CAC, ROAS, LTV ratio, payback period, and customer profitability.
• Build forecasting, attribution, and reporting frameworks that enable better decision-making and resource allocation.

Requirements:

• 10–12+ years of experience in performance marketing, growth marketing, digital acquisition, or revenue marketing leadership.
• 4–6+ years of experience leading large, high-performing marketing teams.
• Proven experience managing significant paid media budgets and owning marketing-driven revenue outcomes.

Benefits:

• Fully remote work opportunity within the United States.
• Comprehensive health insurance options, including medical, dental, and vision coverage.
• Generous vacation policy and flexibility to support work-life balance.