Demand Creation Campaigns Senior Manager, APJ

This pivotal role involves being a key driver of our go-to-market efforts specifically for the Twilio CPaaS, acting as a crucial point of connection between our product strategy and our broader marketing and sales organisations. Directly influence Twilio's success by collaborating closely with Sub-Regional Field Marketing, Product Marketing, the Digital Marketing and regional sales leadership to ensure a consistent and high-quality flow of leads (ToFU & MoFU) specifically for Twilio CPaaS resulting from our targeted demand generation campaigns and programs. As a growth-oriented SME, possess both creative and analytical thinking skills, are an effective communicator, and have the organisational prowess to manage multiple concurrent projects and programs focused on generating demand and accelerating the initial adoption of our Twilio CPaaS integration. Responsibilities also encompass the execution, management, and tracking of various demand generation programs, including targeted digital campaigns, webinars, content syndication, potential partner marketing activities focused on new customer acquisition, and outbound prospecting initiatives – all centred around driving awareness and initial interest in our Twilio CPaaS offering.