Campaign & Media Manager

Responsibilities:

• Develop the comprehensive annual paid media strategy and media buying plan, aligning tactics with campaign messaging, formative research, and audience insights
• Prepare and deliver bi-monthly paid media plans covering digital display, social media, streaming audio, podcasts, paid search, and non-digital channels
• Manage purchasing and placement of all paid media to ensure cost-effective reach among target audiences, with emphasis on women ages 18–44 and higher-risk populations

Qualifications:

• Bachelor's degree in marketing, advertising, digital media, communications, or a related field (or equivalent experience)
• 10+ years of experience in media strategy, planning, and buying across digital and traditional channels
• Proven experience developing and executing multi-channel paid media campaigns for health communication, cause-driven, or government initiatives

Desired:

• Prior experience supporting CDC or HHS health communication campaigns
• Background in multicultural marketing or Spanish-language media campaigns
• Familiarity with CDC social media style guides and federal content clearance workflows