Director, Performance Marketing

This role involves development and execution of comprehensive paid media strategies. It requires managing and optimizing six-figure cross-channel budgets effectively. The position demands leading the media planning process, including audience targeting plus channel selection.

It also involves staying updated on industry trends and new technologies. Regular reporting and analysis of campaign performance is expected. The role requires implementing machine learning for automated bidding and LTV.

The role requires a deep expertise in managing paid media for a high-volume B2B trial motion. Further expertise in B2C e-commerce and B2B SaaS is a must. Advanced knowledge of third-party bidding tools, predictive modeling and real-time bidding algorithms is needed.