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Job Purpose:
- The Product Owner – Digital Advertising Operations is responsible for driving advertising revenue, user experience, and operational excellence across a portfolio of high-traffic digital properties.
- This role owns the advertising product roadmap, balancing monetization with user experience by continuously optimizing ad placements, formats, page performance, and partner integrations.
Basic Qualifications:
- 5+ years of Product Management or Product Ownership experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms.
- Strong understanding of digital publishing, programmatic advertising, and publisher monetization strategies.
- Experience with analytics and experimentation platforms such as GA4, Domo, VWO, Optimizely, Looker, or similar tools.
Success Measures:
- Advertising revenue and overall network yield improvements.
- RPM and eCPM growth, viewability and fill rate improvements.
- Successful execution of experimentation roadmap and speed of product delivery.
PeopleFinders
PeopleFinders is a premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites.