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Regional GTM & planning:
- Build the LATAM marketing plan tied to pipeline and revenue targets.
- Define objectives, budgets, and quarterly calendars.
- Partner with BD leadership to refine ICPs and named account lists.
Partner & field marketing:
- Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events).
- Equip BD with region-ready plays.
Localization & product marketing:
- Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers.
- Maintain a regional message house.
Checker
Checker is the global liquidity network for stablecoins, enabling regulated financial institutions to adopt stablecoins and scale their operations globally. They are a global-first company with a core team based on the East Coast of the U.S., with colleagues in Europe and Asia.