Digital Experience Lead

Shape Site Vision & Information Architecture:

• Partner on defining the new vision for servicenow.com as we simplify and modernize
• Audit and consolidate site content: reduce page sprawl, eliminate duplicates, establish clear hierarchy and flow
• Redesign navigation and key pages to improve discoverability and reduce friction

Establish Tagging & Content Systems:

• Design tagging strategy and metadata schemas critical for personalization.
• Define content classification systems that enable dynamic experiences
• Establish governance for content tagging and quality control

Drive with Research & Data:

• Lean into UX research on navigation, findability, content needs, and buyer behavior
• Use analytics, search data, and behavioral insights to identify pain points and opportunities
• Partner with Experimentation and Analytics to measure impact and establish measurement frameworks