Senior Specialist, Digital Demand Generation

Key Responsibilities:

• Plan, build, and manage full-funnel paid media campaigns with MQL volume, quality, and cost-per-MQL as primary success metrics.
• Execute campaigns across Google Ads, LinkedIn Ads, Microsoft Advertising, and third-party syndicates including ABM and retargeting.
• Own end-to-end campaign builds, pre-launch QA, and accurate tracking setup (UTMs, MOPS requests, pixels).

Qualifications:

• 5+ years of hands-on paid media experience focused on demand generation, lead generation, or performance marketing.
• Proficiency in Google Ads, LinkedIn Campaign Manager, and Microsoft Advertising required.
• Experience with Looker Studio, Google Analytics, and platform-native reporting dashboards.

What You Bring:

• Bachelor’s degree in Digital Marketing, Marketing Analytics, or related field.
• Proven track record managing campaigns against MQL and pipeline metrics.
• Experience with retargeting, ABM programs, and multi-stage funnel campaign management.

Why This Role Stands Out:

• Join a globally respected brand recognized as Analyst Firm of the Year for five consecutive years.
• Collaborate with curious, high-caliber colleagues in a culture that supports growth and long-term career development.
• Your work provides insights that shape technology strategy and investment worldwide.