Principal Product Marketing Manager

HealthEquity βž•πŸ’΅πŸ’š

Remote regions

US

Salary range

$120,500–$170,000/year

Benefits

Unlimited PTO

Job Description

HealthEquity is seeking a Principal Product Marketing Manager to lead the strategic positioning, go-to-market execution, and market intelligence for our product suite. This senior-level role will be instrumental in defining messaging, driving product adoption, and amplifying HealthEquity’s presence in the market. The ideal candidate is a strategic thinker, storyteller, and market expert who can translate complex product capabilities into compelling value propositions that resonate with clients, members, partners, and brokers. You Will: Define product marketing strategy. Lead market and competitive research. Execute go-to-market strategies. Oversee competitive intelligence. Amplify product marketing impact through various initiatives.

About HealthEquity

HealthEquity's mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS, providing solutions that allows American families to connect health and wealth.

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