HealthEquity is seeking a Principal Product Marketing Manager to lead the strategic positioning, go-to-market execution, and market intelligence for our product suite. This senior-level role will be instrumental in defining messaging, driving product adoption, and amplifying HealthEquityβs presence in the market. The ideal candidate is a strategic thinker, storyteller, and market expert who can translate complex product capabilities into compelling value propositions that resonate with clients, members, partners, and brokers.
You Will:
Define product marketing strategy.
Lead market and competitive research.
Execute go-to-market strategies.
Oversee competitive intelligence.
Amplify product marketing impact through various initiatives.