Senior Demand Generation Manager

As Senior Demand Generation Manager, you will translate company-wide GTM plans into actionable demand generation initiatives, aligned with sales and product marketing. Build and scale ABM campaigns targeting strategic public safety accounts by using intent data and account insights to tailor messaging and tactics. You will own multi-touch, full-funnel campaign planning and execution across channels including email, paid media, webinars, direct mail, and field events. You will also partner closely with sales and marketing operations to track and report on campaign performance, pipeline contribution, and ROI, while working with cross-functional teams to ensure cohesive messaging. The role also involves leveraging industry insights to craft persona-specific outreach and understanding martech stack to segment audiences, automate campaigns, and analyze performance data. This strategic role refines Demand Generation & ABM programs, deepening collaboration with field teams for high-impact initiatives.