Director, Tax Product Marketing

About the Role:

• Responsible for owning the vision, strategy, investment plan, and execution of marketing for the Tax business within the Customer Journey group.
• Serve as the senior marketing partner to Tax leadership, translating business and sales objectives into campaigns and customer experiences.

Key Responsibilities:

• Develops and leads seasonal and annual marketing plans, including digital campaigns, webinars, educational content, sponsorships, events.
• Establishes creative and content direction for Tax Marketing and ensures programs are consistent with brand standards and regulatory requirements.
• Manages the annual Tax Marketing budget and technology strategy, including Adobe Marketo, Adobe Workfront, Salesforce, and Adobe Creative Cloud.

Qualifications:

• Bachelor’s degree or equivalent experience in marketing, communications, business, or related field. Advanced degree or certification is a plus.
• 8+ years of progressively responsible marketing experience with experience owning a marketing function or substantial business portfolio.
• Experience in banking, payments, tax, fintech, or another regulated industry is preferred.