Digital Marketing Manager

As Digital Marketing Manager, you will be the cross-functional lead for digital within the BU, collaborating with leaders in product, sales, and marketing. You will collaborate with paid media and shared web, SEO, and social media specialists on strategy and reporting. Analyzing digital performance metrics, you will provide regular insights to stakeholders, achieving specific digital MQL and pipeline goals. You will oversee website optimization to enhance user experience and increase conversion rates, driving digital results for the BU, Marketing team, and organization. Staying up-to-date with industry trends, you'll research channel expansion opportunities and oversee A/B testing strategy.