Performance Marketing Specialist

As a key member of the Marketing team reporting to the Manager, Growth Marketing, the Performance Marketing Specialist is responsible for managing the success of our digital ad program across paid search, paid social, and programmatic platforms. As a Performance Marketing Specialist, you will: Oversee day-to-day campaign management across paid social, paid search, and programmatic. Manage campaign launches including building audiences, uploading creative, setting budgets, and ensuring proper tracking. Ensure campaigns across all channels are pacing in line with monthly spend targets.

Analyze reporting to make necessary optimizations in line with our KPIs. Update daily and weekly PPC reporting dashboards to ensure that performance targets are being met. Collaborate with the team to draft winning PPC strategies for new product launches and testing initiatives. Become an expert on the nuances of the healthcare market so you can effectively drive growth through paid channels. Work with internal and external partners to brief and develop the right ad creative to effectively target patients and providers. Conduct regular creative and audience A/B tests to ensure that ad performance is sustained over time.