Events Specialist

About the Role:

• Plan and execute Jane’s presence at ~30 US-based industry conferences and tradeshows each year.
• Manage Jane’s exhibitor presence, including booth setup, staffing coordination, asset and swag preparation, product demos, and onsite customer engagement.
• Collaborate with Marketing, Support, Engagement, and Partnerships to align on event goals, messaging, staffing needs, and budgets, while tracking spend and maintaining accurate records.

Asset & Operations Management:

• Manage event assets such as booths, signage, print materials, swag, demo equipment, and lead capture tools, keeping inventories and shipment tracking up to date.
• Coordinate logistics with vendors, venues, and shipping partners to ensure materials arrive on time and events run smoothly.
• Create and maintain practical planning tools such as event calendars, timelines, run sheets, packing lists, checklists, and budget trackers.

Performance, Collaboration & Improvement:

• Track event performance metrics including leads captured, attendee engagement, cost per lead, and budget vs. actuals, and support timely lead handoff and post-event reconciliation.
• Document learnings and share insights after each event, working closely with the Senior Manager, US Events and cross-functional partners to support continuous improvement.
• Contribute to improving event operations by sharing templates, streamlining processes, and using AI or automation tools where helpful.