Lead Product Marketing Manager

Own the end-to-end go-to-market strategy for one of Apollo’s GTM solutions, driving both product-led and sales-led growth. This individual will be responsible for leading cross-functional initiatives across the entire customer lifecycle—from product sign-up and activation to retention, upsell, and expansion. This role requires deep collaboration with Product, Growth, Enablement, Lifecycle Marketing, Sales, and the broader GTM team to shape compelling narratives, refine positioning, and ensure high-impact launches and campaigns. The ideal candidate thrives in fast-paced environments, demonstrates strong ownership, and can translate product insights into scalable marketing programs. They will define and evolve solution positioning, messaging, value propositions and competitive differentiation that resonate with key customer segments. The ideal candidate will also analyze usage, adoption, and revenue data to refine messaging, GTM plans, onboarding flows, and lifecycle marketing campaigns over time. This person should operate with an ownership mindset—test fast, learn fast, and scale what works