Director of Brand Marketing

Reporting directly to the Chief Marketing Officer, this leadership role is responsible for building and scaling Felix's brand presence across Canada. The Director of Brand Marketing will own the full brand strategy and marketing calendar, build integrated full-funnel campaigns, lead product GTM (go-to-market) initiatives, and drive measurable growth through influencer, content, and partnership channels. This role demands a player-coach who can connect brand vision with business outcomes—balancing short-term performance with long-term brand equity. You’ll lead cross-functional teams, manage external agency relationships, and be instrumental in building a consumer-first brand.