Product Marketing Manager - AI

As Product Marketing Manager for AI at Xero, you’ll lead the development and execution of a compelling, always-on communications narrative for AI that demonstrates how we’re helping small businesses and their advisors thrive through task automation and deeper financial insights. You’ll own the story and GTM plan that brings our AI customer value proposition to life. Your role will focus on delivering a consistent drumbeat of AI innovation to market through thought leadership, tentpole moments like Xerocon and seasonal campaigns, content, and partner activations. You’ll ensure our messaging is both inspirational and grounded in real customer value, while contributing to the go-to-market plans of cross-product AI capabilities and strategic partnerships. What You’ll Do: Lead AI Communications Narrative & Thought Leadership Own and evolve the overarching AI narrative in conjunction with the coms team that positions Xero as a responsible, customer-centric innovator in AI for small business. Deliver a regular drumbeat of AI-focused content and campaigns, aligned with product delivery and communications goals. Collaborate with GTM teams, brand, digital, and comms teams to create AI content/thought leadership pieces, including blogs, customer stories, executive talking points, and media materials. Support the delivery of a AI research reports and surveys , working with insights and research partners to publish compelling, data-led content. Activate at Tentpole Moments Integrate AI messaging into high-impact moments in the calendar, including Xerocon, roadshows, EOFY/peak seasons , product milestones, and key regional events. Ensure AI innovations are positioned and launched with maximum visibility, relevance, and consistency across global and regional channels. Partner with events, brand, and customer teams to deliver unified and high-impact experiences at key moments. Drive GTM for Strategic AI Initiatives Collaborate cross-functionally to deliver the GTM plan for strategic AI partnerships , ensuring positioning, messaging, enablement, and customer comms are aligned and impactful. Support feature launches and AI capabilities across multiple products with coordinated internal and external communications. Collaborate Across Teams Partner closely with Product, Customer engagement, Data Science, Marketing, Brand, Communications, and Sales, Enablement teams to align messaging and coordinate campaign execution. Work with regional teams to adapt and activate the AI story in-market, ensuring local relevance and consistency.