Own homepage, category, and collection page curation to reflect brand narrative and seasonal campaigns.
Lead a continuous A/B and multivariate testing roadmap across key funnel touchpoints.
Define and maintain the ecommerce product roadmap in collaboration with stakeholders that align to business objectives
Poppy & Peonies is a fun and energetic brand that believes styles and function should co-exist. They are passionate about creating practical pieces that help make life a little easier. They are committed to developing an inclusive, barrier-free recruitment process and work environment.
Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.
Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.
Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence. Cresta has raised more than $270 million from the world’s leading investors.
Maintain and execute a holistic digital product roadmap for web, mobile app, and kiosk platforms, prioritizing features based on business impact and customer data.
Own the end-to-end product lifecycle, from ideation to launch and optimization, collaborating with engineering, UX, marketing, and merchandising teams.
Lead AI spec-driven development by authoring detailed product specifications and use data to monitor performance and enhance the customer experience.
Green Thumb Industries is a consumer packaged goods company and retailer focused on the cannabis industry. It operates in a fast-paced, dynamic environment similar to a startup, driving innovation in the cannabis space.
Drive the site strategy to deliver large-scale inbound growth and exceptional experiences.
Own SEO and GEO end-to-end: technical health, content strategy and keyword targeting.
Ensure the site reflects Clasp's brand with consistency and quality across every page.
Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. They are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis.
Lead client accounts and work with the media and content leads to ensure that all client accounts are managed effectively and strategically.
Develop and lead strategic presentations and business reviews for the client to incorporate inputs across all disciplines that relate to their business objectives and make educated, well-researched recommendations for future activity.
Build client trust by educating them on how to be successful in all aspects of Amazon and other marketplaces.
Podean is a marketplace agency that helps brands accelerate growth across various digital commerce platforms. The company combines expertise, data-driven insights, and creative innovation to deliver measurable business outcomes.