About the Role:

  • Own and evolve DTC site experience.
  • Set the direction across site merchandising, conversion, platform management, and UX.
  • Build the team around you as the business scales.

Site Merchandising:

  • Manage product sequencing, sorting logic, and on-site search to maximize discoverability.
  • Drive cross-sell and upsell strategies through smart product pairings and editorial storytelling.

Conversion Rate Optimization:

  • Lead a continuous A/B and multivariate testing roadmap across key funnel touchpoints.
  • Own checkout experience; reduce cart abandonment through UX, copy, and trust signal improvements.

UX Design:

  • Champion accessibility and inclusive design across the entire digital experience.
  • Translate business requirements into elegant, intuitive interactions.

Poppy & Peonies

Poppy & Peonies is a fun and energetic brand that believes styles and function should co-exist. They are passionate about creating practical pieces that help make life a little easier. They are committed to developing an inclusive, barrier-free recruitment process and work environment.

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