Lead Product Manager, Data Monetization

We’re seeking a Lead Product Manager to drive our data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms. You’ll own initiatives that unlock new value for our customers by powering more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations. You'll own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms. Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers. Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation. Partner with legal and compliance to ensure privacy-safe, consent-driven data usage.