Product Marketing Manager - GraphAware Solutions

Customer and Market Understanding:

• Research customer challenges, industry trends, and buying behaviors to identify target segments and inform go-to-market strategy.
• Develop ideal customer profiles and buyer personas to guide positioning.

Positioning and Messaging:

• Own the positioning and messaging for our solutions, translating complex technical capabilities into clear value propositions.
• Develop messaging frameworks, use-case narratives, and persona-specific messaging ensuring consistency across all touchpoints.

Sales Enablement:

• Equip sales teams with pitch decks, solution overviews, discovery guides, objection handling, and competitive battle-cards.
• Work with Sales, Customer Advocacy, and Content teams to develop compelling customer stories and proof points.

Go-to-market Campaigns and Launches:

• Shape solution launches by defining target audiences, challenges, messaging, and content requirements.
• Partner with Demand Generation, Content, and Regional Marketing teams to ensure campaigns resonate and support commercial objectives.