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Product Positioning & Value Propositions:
- Build deep product knowledge and translate capabilities into clear customer outcomes.
- Own positioning, value propositions, and go-to-market messaging for your line of business.
Go-to-Market Strategy:
- Own the launch calendar and plan, aligning priorities with Product and go-to-market teams.
- Define target audiences, launch goals, and success metrics in partnership with cross-functional partners.
Sales Enablement & Market Intelligence:
- Create practical enablement materials like sales guides, decks, and battlecards.
- Conduct customer interviews, win/loss research, and competitive analysis to inform decisions.
12twenty
12twenty is a leading talent acquisition platform connecting employers with elite early career professionals from top universities. The fast-growing company values collaboration, innovation, and continuous improvement.