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Messaging
Positioning and Messaging:
- Own who we're for, what we do better than competitors, and how that shows up in messaging.
- Run positioning work with leadership and carry results onto website product pages and beyond.
Product Launches:
- Lead every feature launch from the marketing side, starting at development.
- Define messages, build launch plans, and run campaigns to prospects and existing accounts.
Product Feedback Loop:
- Join sales and CS calls during betas and launches.
- Aggregate feedback using AI tools, define sales questions, and feed findings to Product and Marketing.
Internal Source of Truth:
- Maintain a current, plain-language description of every product and feature.
- Include proof points and customer quotes for Marketing, Sales, CS, and Growth.
AppFollow
AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. We are a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.