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Positioning and Messaging:

  • Own who we're for, what we do better than competitors, and how that shows up in messaging.
  • Run positioning work with leadership and carry results onto website product pages and beyond.

Product Launches:

  • Lead every feature launch from the marketing side, starting at development.
  • Define messages, build launch plans, and run campaigns to prospects and existing accounts.

Product Feedback Loop:

  • Join sales and CS calls during betas and launches.
  • Aggregate feedback using AI tools, define sales questions, and feed findings to Product and Marketing.

Internal Source of Truth:

  • Maintain a current, plain-language description of every product and feature.
  • Include proof points and customer quotes for Marketing, Sales, CS, and Growth.

AppFollow

AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. We are a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.

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