Director of Events

Event Strategy & Leadership:

• Own the overarching events and activations strategy across Oura’s commercial business, partnership portfolio, and consumer-facing brand moments.
• Build the long-term vision for how events support commercial growth, healthcare credibility, and premium brand positioning.
• Establish clear operating models, processes, and cross-functional ways of working.

Commercial, Partnerships and Consumer Activations:

• Lead end-to-end planning and execution for commercial events, sports partnership activations, and major consumer-facing experiences.
• Partner closely with Commercial, Sales, Product Marketing, Growth, and Brand teams.
• Ensure all event experiences reflect Oura’s premium brand standards.

Operations, Infrastructure & Team Scale:

• Build and scale Oura’s event infrastructure including playbooks, templates, budget management systems, and reporting frameworks.
• Hire, lead, and develop a high-performing events team over time.
• Define KPI frameworks for measuring event success across awareness, engagement, and ROI.