Demand Generation Manager LATAM Sales

The Demand Generation Manager is the architect of Proper AI’s inbound and paid pipeline engine. This person replaces our paid media agency and takes ownership of planning, executing, and optimizing campaigns that generate qualified pipeline from paid channels, retargeting, landing pages, and nurture flows. They are both analytical and creative — equally comfortable writing ad copy and analyzing CAC by channel. They bring performance marketing in-house, create structure for continuous testing, and ensure every marketing dollar contributes to measurable pipeline. They will partner closely with Sales, SDRs, RevOps, and Finance to drive predictable growth, reduce CAC, and improve payback time. Responsibilities include building the internal demand generation strategy across all paid channels with clear pipeline and CAC targets, developing an experimentation roadmap to continuously test creative, audiences, and offers, and aligning campaigns with sales plays and company goals. Tactical responsibilities include planning, launching, and optimizing campaigns in Google Ads, LinkedIn, and Meta, developing landing pages and lead capture flows, and analyzing channel performance weekly.